chris@seven11productions.com
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The founder of seven11 Productions, Chris Toltzman, has been a broadcasting professional
for more than 17 years. While pursuing his degree in Broadcast Technology and
Management, Chris began a career as a disk jockey at several small radio stations in
Southwest Wisconsin. After college, he worked for a year in Dubuque, Iowa performing a
mid-day on-air shift while handling the station's promotions duties.
However, it wasn't until Chris moved to Rockford, IL that he found his true passion: television
and video production. For two years he gained valuable hands-on experience learning all
aspects of live television production at 23 WIFR, the CBS affiliate in Rockford before being
promoted to Promotions Director, a title he held for a year.
Thanks to his work ethic, creativity and experience Chris landed a job as Promotions
Producer at CLTV News, a 24 Hour all-news cable channel owned by the Chicago Tribune
Company. Chief among his achievements was an Emmy Award in 1999 for a promotional
campaign Chris created for a Chicago Bears television show on CLTV. His Emmy Award
marked the first CLTV had won for their station's promotions.
After CLTV, Chris came back to the Rockford area as a commercial producer for a respected
advertising agency before returning to 23 WIFR, the place that gave him his start in video
years before. Now he was Creative Services Director with a staff of two producers and
managing all aspects of commercial production and station promotions. In 2003 Chris won
his second Emmy Award for a promotion created for the Rockford IceHogs hockey team, the
first Emmy Award ever given to a Rockford television station in the history of the award.
Today, Chris Toltzman is one of the area's best known video and commercial producers.
With a reputation for only the highest quality of work, an outstanding knowledge of video
production and a sense of creative style second to none, Chris and his company, seven11
Productions, have become leaders in video production throughout the Stateline area.
1999 Emmy Award
2003 Emmy Award
2000 Telly Award
2001 Telly Award
2007 Telly Award
2001 Axiem Award
2000 Videographers Award
2003 Rockford Addy Award
12 Illinois Broadcaster Association Awards
chris@seven11productions.com